33% higher conversion rates?

That’s the power of great visuals.


Strong, story-driven photography doesn’t just capture attention — it builds trust, sparks connection, and drives action. Research* shows that content with compelling images gets 94% more views and up to 33% higher conversion rates.

*Hubspot, Content Marketing Institute

Check out my work

for select brands

Turbat Casual Collection

outdoor equipment

Laid-back looks for spontaneous getaways — from camping weekends to SUP board sessions. These shoots focused on ease, warmth, and the blend of nature and leisure that defines the Casual line.

Check out my work

for select brands

Buda Camp

handmade teardrop trailers

BUDA teardrop camper lifestyle photos capturing the essence of summer camping adventures

Check out my work

for select brands

MC6 Creative Residence

A space for retreat, workshops & artists' residence in the Carpathian Mountains

Visuals for social media, website and Google Maps of the retreat center, nestled amidst Carpathian Mountains, Ukraine.

Check out my work

for select brands

James Cook

freeze-dried food

Lifestyle photography of backpacking meals in real outdoor conditions across all seasons.

Check out my work

for select brands

Turbat Urban Collection

outdoor equipment

Photography showcasing Turbat’s Urban line — versatile pieces designed for everyday city life with a touch of adventure. Styled and shot to reflect comfort, function, and an active lifestyle on the move.

Check out my work

for select brands

Turbat Mountain Collection

outdoor equipment

High-performance apparel in action. I captured the Mountain collection in rugged, fast-moving conditions to highlight its technical reliability, weather resistance, and design built for demanding trails and alpine terrain.

Check out my work

for select brands

Turbat x BUDA

a collaboration between two outdoor brands

Visuals from a special collaboration shoot highlighting Turbat clothing alongside BUDA’s teardrop camper — combining technical apparel with cozy, on-the-road living.

Check out my work

for select brands

Ukrnafta

Ukraine's largest oil & Natural gas producer

A behind-the-scenes look at how oil goes from ground to gas station — from field extraction to lab testing and refinement. This shoot captured the technical process and human effort that power Ukraine’s energy sector.

Check out my work for select brands

Leaf & Give

Zero Waste Store

(products for an eco-friendly lifestyle)

Dreamy, clean lifestyle photos for a zero waste store’s social media — aligning with their brand through consistent tones and thoughtful composition.

Check out my work

for select brands

Slow.ly

an upcycling brand transforming leftover parachute fabric into stylish accessories

Adventure lifestyle photography for Slow.ly, bringing their upcycled parachute gear into a bold, outdoor setting — a fresh direction from their usual urban shoots.

1. If you already have a brand strategy,

— you need a creator who can plug into it fast.

I provide flexible production support, deliver on-brief, and create assets that fit seamlessly across performance marketing, social, and retail.

2. If you need big-brand storytelling without a big-brand team,

I bring concepts, planning, production, and editing — so you can focus on running your business while your content works for you.

Turbat, 2023–2024 collections

outdoor Apparel

Turbat, 2023–2024 collections

Outdoor Apparel

Are you a brand looking for creative photography that feels relatable and makes an impact?

Email me or book a free call directly. I’m based in St. John's, Newfoundland, available across Canada and internationally. A launch, campaign, or content refresh — we’ll bring your vision to life.

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Testimonials

We worked with Lina on a shoot for the Ukrainian clothing and outdoor gear brand Turbat. Lina is super easy to work with — she connects with models naturally, helps them feel comfortable in poses, and has a great eye for framing. She’s skilled with lighting both in the studio and outdoors (we did catalog shoots in the studio and lifestyle ones in nature). What really stood out was how fast and smooth everything went — and the final photos turned out awesome, without the usual long wait.


AnNA Dmytrenko
Brand manager at turbat

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Testimonials

We’ve had the pleasure of working with Lina on several occasions and have always been impressed by the quality and authenticity of her work. As an experienced hiker and climber herself, she deeply understands the spirit of outdoor adventure that the James Cook brand represents. This connection shines through in her photography — she captures not just the product, but the lifestyle and mindset behind it. Lina’s ability to translate our brand’s vision into powerful visuals makes her a truly valuable creative partner.


Volodymyr semchiy
Co-founder of james cook food for travelers

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Testimonials

Lina instantly understood the spirit of BUDA — her photos captured not just the atmosphere, but the feeling behind it all. She came up with beautiful locations and thoughtful concepts for the shoots, and was flexible and easy to work with throughout. Her storytelling eye made everything feel authentic and alive.”


petro yanitskyi
founder of buda camp

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Ready to create scroll-stopping content that converts?


Whether you're launching a new product, need fresh seasonal content, or want to reach adventure seekers with authentic storytelling, let's talk about how my UGC and photography can serve your marketing goals.


Use the contact form or email directly:

hoailinhchu@gmail.com

How does it work?

1. Plan


We start with a conversation. I’ll learn about your vision, goals, and audience. We’ll shape the concept, define deliverables, estimate the scope and budget — whether it’s a one-day shoot or a full campaign. Email to inquire hoailinhchu@gmail.com or book a free call.

2. Execute


Once the logistics are locked in, we bring the concept to life. I handle the photography with flexibility, professionalism, and creative instinct. I may handle the production or do it together with you.

3. Deliver


After the shoot, I carefully select and edit the final images for your brand’s needs — ready for you to publish, print, or promote. I value long-term partnership, so after the first shoot we can discuss working with you on a retainer model.